“... a valuable customer experince by aligning your internal supply chain and partners with efficient solutions that meet the clearly identified needs and wants of the customer beyond commodity price”
Energy Sales & Marketing - Customer Choice
EAI’s approach to delivering a meaningful customer experience aligns the sales and marketing function with other departments and partners. This includes integrating objectives and goals of the various departments (such as finance, information technology (IT), customer care and corporate communications) to ensure line-of sight with customers changing needs and expectations. Our solutions address critical customer management items such as customer segmentation based on business drivers and buying behaviors, competitive go-to-market strategy, sales cycle management, retention & churn management, key account and sales channel management.
Our objective, analytically-based recommendations are closely tied to your corporate strategy and help inform the explicit choices that are required to successfully compete for market share among the most profitable customers in a given industry or segment. Our strategic recommendations are always practical and implementable, but most importantly leverage your greatest asset – your employees. Our sales and marketing solutions identify and enhance the interdependence amongst the energy customer, your company’s value chain and wholesale energy markets (as one of your key market drivers).
Our senior consultants also have extensive practical experience in leading telecommunication and energy companies over the last 20-years through change and successfully competing in deregulation. We pride ourselves in developing management and front-line teams with an active learning culture, and desire to deliver profitable customer-oriented solutions.
If you would like to learn how to align your marketing and sales strategies to enhance market (and wallet) share in deregulated retail energy supply markets, please contact us with the above subject title at enquiries@eaiglobal.com
International Client Projects
Professional
Practice Areas
Energy Supply Portfolio Management
Wholesale & Retail Electric Market Development
Energy Management - Asset Based Utility Programs
Energy Sales & Marketing - Customer Choice
Fugitive Emissions Management - Natural Gas
INTERNATIONAL
ENERGY ASSOCIATES